Forward IT Thinking
AboutContact

Services

AI Readiness AuditIntelligent AutomationAI Enablement

FIT Solutions

Inbox GuardSmart WebsiteKnowledge Core
Book Discovery Call

Smart Website

Web experiences that keep humans in control

Launch a modern site wired to your CRM and automation printsheets with guardrails built in.

Book Discovery Call
Colorful illustration of automated processes and juggling tasks

Who this is for

  • SMB teams needing a modern site that routes data safely to internal systems.
  • Marketing or ops leaders who want guardrails around publishing, approvals, and integrations.
  • Ops teams that want automation anchored to a site but checked by humans before launch.

What you get

  • A responsive experience wired to your CRM, automation systems, and approval processes.
  • Content approval workflows so copy or automation triggers never go live without sign-off.
  • A governance plan that defines who manages updates, when automation runs, and how exceptions are handled.

How it works

Step 1

Map the journey

Document current site needs, customer journeys, and desired automation touchpoints.

Step 2

Build securely

Create the experience using secure tokens while verifying every data handoff.

Step 3

Layer automation

Wire forms, CRM feeds, or workflows with explicit checks before anything triggers.

Step 4

Train and monitor

Teach your team how to publish, approve, and monitor the smart website in production.

Examples

Example scenario: Lead generation form that needs legal approval before routing.

  • Situation: Marketing wants to publish offers with confidence, but legal needs oversight.

  • Automation: Form submissions routed to customer success, but flagged for legal review when terms update.

  • Guardrails: Approval triggers before messaging or automation rules go live.

  • Outcome: New campaigns launch faster without bypassing counsel.

Example scenario: Operations wants CRM updates from the site.

  • Situation: Manual imports from web forms introduce errors and QA work.

  • Automation: Site feeds structured data into the CRM, with a review queue for anomalies.

  • Guardrails: Humans validate unusual entries before they enter the system.

  • Outcome: Accurate records and fewer corrections.

FAQ

Can existing sites be refitted to become Smart Websites?
Yes; we audit the current build, identify weak links, and retrofit guardrails where needed.
What platforms do you support?
We work with modern JAMstack stacks plus enterprise systems via secure connectors—no vendor lock-in.
Do you provide CMS controls?
Every Smart Website ships with editable modules and approval workflows so humans stay in command of content.
How do you keep automation safe?
We design approvals, logging, and alerting to surface when automation should pause for human review.

Next step

Next step

Plan a Smart Website launch

We will align your site, CRM, and automation with governance and checks.

Book the Smart Website call

30-minute discovery to scope the integrations.